/* ==========================================================================
   The Media Barr — Site styles
   ========================================================================== */

:root {
  --pink: #F65496;        /* sampled exactly from the official logo */
  --pink-dark: #D43A7E;   /* ~15% darker, hover/active state */
  --pink-tint: #FFD9E7;
  --pink-soft: #FFF0F6;
  --navy: #1A2238;
  --charcoal: #2D3142;
  --gray: #6B7280;
  --gray-light: #9CA3AF;
  --bg-light: #F8F9FB;
  --white: #FFFFFF;
  --off-white: #FAFAFA;
  --border: #ECECEC;

  --font-serif: 'DM Serif Display', 'Playfair Display', Georgia, serif;
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;

  --container: 1200px;
  --container-narrow: 880px;
  --radius: 8px;
  --radius-lg: 16px;
  --shadow-sm: 0 2px 8px rgba(26, 34, 56, 0.06);
  --shadow-md: 0 8px 24px rgba(26, 34, 56, 0.08);
  --shadow-lg: 0 20px 60px rgba(26, 34, 56, 0.12);
  --transition: 0.25s ease;
}

/* Reset --------------------------------------------------------------------*/
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.65;
  color: var(--charcoal);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;

  /* Site-wide custom target cursor — replaces the default mouse arrow */
  cursor: url('../img/brand/cursor-32.png') 16 16, auto;
}
/* Make sure interactive elements still get the target — but bigger feels nicer on links/buttons */
a, button, .btn, summary, label, input[type="submit"], select, [role="button"] {
  cursor: url('../img/brand/cursor-48.png') 24 24, pointer;
}
/* Text inputs keep the I-beam (so users can see they're text fields) */
input[type="text"], input[type="email"], input[type="tel"], input[type="search"], input[type="url"], textarea {
  cursor: text;
}
img, svg { max-width: 100%; display: block; }
a { color: var(--pink); text-decoration: none; transition: color var(--transition); }
a:hover { color: var(--pink-dark); }

/* Typography ---------------------------------------------------------------*/
h1, h2, h3, h4, h5 {
  font-family: var(--font-serif);
  color: var(--navy);
  font-weight: 400;
  line-height: 1.15;
  margin: 0 0 0.6em;
  letter-spacing: -0.01em;
}
h1 { font-size: clamp(2.5rem, 5vw, 4.25rem); }
h2 { font-size: clamp(2rem, 3.5vw, 2.75rem); }
h3 { font-size: clamp(1.4rem, 2vw, 1.75rem); }
h4 { font-size: 1.2rem; font-family: var(--font-sans); font-weight: 600; }
p { margin: 0 0 1em; }
.lead { font-size: 1.2rem; color: var(--gray); line-height: 1.6; }
.eyebrow {
  display: inline-block;
  font-family: var(--font-sans);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 1rem;
}
.script {
  font-family: var(--font-serif);
  font-style: italic;
  color: var(--pink);
}

/* Layout -------------------------------------------------------------------*/
.container { max-width: var(--container); margin: 0 auto; padding: 0 24px; }
.container-narrow { max-width: var(--container-narrow); margin: 0 auto; padding: 0 24px; }
.section { padding: 96px 0; }
.section-tight { padding: 64px 0; }
.section-light { background: var(--bg-light); }
.section-pink { background: var(--pink-soft); }
.section-dark { background: var(--navy); color: #D7DAE3; }
.section-dark h1, .section-dark h2, .section-dark h3 { color: var(--white); }
.text-center { text-align: center; }

/* Grid ---------------------------------------------------------------------*/
.grid { display: grid; gap: 32px; }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.grid-4 { grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); }

/* Buttons ------------------------------------------------------------------*/
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 28px;
  font-family: var(--font-sans);
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: 0.02em;
  border-radius: 999px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: all var(--transition);
  text-align: center;
}
.btn-primary { background: var(--pink); color: var(--white); }
.btn-primary:hover { background: var(--pink-dark); color: var(--white); transform: translateY(-2px); box-shadow: 0 12px 24px rgba(230, 59, 122, 0.25); }
/* Black CTA — clean, confident contrast against the pink target on hero */
.btn-dark { background: #000000; color: var(--white); }
.btn-dark:hover { background: var(--navy); color: var(--white); transform: translateY(-2px); box-shadow: 0 12px 28px rgba(0, 0, 0, 0.25); }
.btn-outline { background: transparent; color: var(--navy); border-color: var(--navy); }
.btn-outline:hover { background: var(--navy); color: var(--white); }
.btn-ghost { background: transparent; color: var(--pink); padding: 12px 0; border-radius: 0; }
.btn-ghost::after { content: '→'; transition: transform var(--transition); }
.btn-ghost:hover::after { transform: translateX(4px); }
.btn-light { background: var(--white); color: var(--navy); }
.btn-light:hover { background: var(--pink-tint); color: var(--navy); }

/* Header / Nav -------------------------------------------------------------*/
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: saturate(180%) blur(12px);
  -webkit-backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 24px;
  max-width: var(--container);
  margin: 0 auto;
}
.logo {
  font-family: var(--font-serif);
  font-size: 1.55rem;
  color: var(--navy);
  letter-spacing: -0.02em;
  line-height: 1;
}
.logo .dot { color: var(--pink); }
.logo small {
  display: block;
  font-family: var(--font-sans);
  font-size: 0.62rem;
  letter-spacing: 0.32em;
  color: var(--pink);
  text-transform: uppercase;
  margin-top: 4px;
  font-weight: 600;
}
.main-nav { display: flex; align-items: center; gap: 8px; }
.main-nav a {
  position: relative;
  padding: 10px 14px;
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--charcoal);
  border-radius: 6px;
}
.main-nav a:hover { color: var(--pink); background: var(--pink-soft); }
.main-nav a.active { color: var(--pink); }
.main-nav .btn { padding: 10px 20px; font-size: 0.88rem; }

/* Dropdown */
.has-dropdown { position: relative; }
.dropdown {
  position: absolute;
  top: 100%;
  left: 0;
  min-width: 260px;
  background: var(--white);
  border-radius: var(--radius);
  box-shadow: var(--shadow-lg);
  padding: 12px;
  opacity: 0;
  visibility: hidden;
  transform: translateY(8px);
  transition: all var(--transition);
  z-index: 10;
}
.has-dropdown:hover .dropdown,
.has-dropdown:focus-within .dropdown {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}
.dropdown a {
  display: block;
  padding: 10px 14px;
  border-radius: 6px;
  font-size: 0.9rem;
  color: var(--charcoal);
}
.dropdown a:hover { background: var(--pink-soft); color: var(--pink); }

/* Mobile nav toggle */
.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 8px;
}
.nav-toggle span {
  display: block;
  width: 24px;
  height: 2px;
  background: var(--navy);
  margin: 5px 0;
  transition: var(--transition);
}

/* Pop Art Target Hero (homepage) ------------------------------------------*/
.hero-target {
  position: relative;
  background: var(--white);
  overflow: hidden;
  min-height: 720px;
  padding: 60px 0 100px;
}
.target-svg {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-42%, -50%);
  width: 1100px;
  max-width: 130%;
  height: auto;
  z-index: 0;
  animation: target-pulse 14s ease-in-out infinite;
}
@keyframes target-pulse {
  0%, 100% { transform: translate(-42%, -50%) scale(1); }
  50%      { transform: translate(-42%, -50%) scale(1.04); }
}
/* When mouse parallax is active, JS drives the transform — disable the keyframe */
body.mouse-parallax-on .target-svg { animation: none; transition: transform 0.12s linear; }
.hero-target-grid {
  position: relative;
  z-index: 1;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
  min-height: 600px;
}
.hero-target-copy {
  position: relative;
  z-index: 2;
  max-width: 320px;
  padding-top: 60px;
}
.hero-eyebrow {
  font-family: var(--font-sans);
  font-weight: 800;
  font-size: 1.4rem;
  color: #000000;
  letter-spacing: -0.005em;
  margin-bottom: 28px;
}
.hero-body {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1.05rem;
  line-height: 1.4;
  color: var(--navy);
  margin-bottom: 28px;
}
.hero-headline {
  position: absolute;
  top: 38%;
  left: 50%;
  transform: translate(-46%, -50%);
  z-index: 3;
  font-family: var(--font-sans);
  font-weight: 900;
  font-size: clamp(4rem, 11.5vw, 10.5rem);
  line-height: 0.9;
  letter-spacing: -0.04em;
  color: var(--navy);
  margin: 0;
  text-align: center;
  pointer-events: none;
  text-shadow: 0 4px 0 rgba(255, 255, 255, 0.6);
}
/* Start the Buzz — bigger martini glass with teal olive 🍸 (the brand pun) */
.start-buzz {
  position: absolute;
  right: 4%;
  top: 48%;
  z-index: 4;
  width: 160px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0;                        /* tight to the glass */
  text-decoration: none;
  background: transparent;
  border: none;
  border-radius: 0;
  transform: rotate(-8deg);
  transition: transform var(--transition);
}
.start-buzz:hover { transform: rotate(0) scale(1.08); }

.buzz-svg {
  width: 100%;
  height: auto;
  display: block;
  filter: drop-shadow(0 6px 12px rgba(26, 34, 56, 0.18));
  transition: transform var(--transition);
}
/* Cute olive wiggle on hover */
.start-buzz:hover .buzz-svg circle:first-of-type {
  transform-origin: 180px 15px;
  animation: olive-wiggle 0.6s ease-in-out;
}
@keyframes olive-wiggle {
  0%, 100% { transform: rotate(0); }
  25% { transform: rotate(-15deg); }
  75% { transform: rotate(15deg); }
}

.buzz-text {
  font-family: 'Caveat', 'Brush Script MT', cursive;
  font-style: italic;
  font-weight: 700;
  font-size: 1.7rem;
  line-height: 1;
  color: var(--navy);
  text-align: center;
  pointer-events: none;
  margin-top: -8px;              /* hug the base of the glass */
  transition: color var(--transition);
}
.start-buzz:hover .buzz-text { color: #20C0D0; }    /* turquoise on hover */

@media (max-width: 920px) {
  .start-buzz { width: 130px; right: 5%; top: 55%; }
  .buzz-text { font-size: 1.4rem; }
}
@media (max-width: 600px) {
  .start-buzz { width: 110px; }
  .buzz-text { font-size: 1.2rem; }
}
.hero-target .hero-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

@media (max-width: 920px) {
  .hero-target { min-height: 560px; padding: 40px 0 80px; }
  .target-svg { width: 700px; transform: translate(-40%, -50%); }
  @keyframes target-pulse {
    0%, 100% { transform: translate(-40%, -50%) scale(1); }
    50%      { transform: translate(-40%, -50%) scale(1.04); }
  }
  .hero-headline { font-size: clamp(3rem, 11vw, 5rem); top: 42%; }
  .start-buzz { right: 6%; top: 60%; }
  .hero-target-copy { max-width: 240px; padding-top: 30px; }
}
@media (max-width: 600px) {
  .hero-target { min-height: 520px; }
  .target-svg { width: 560px; }
  .hero-target-copy { max-width: 200px; }
  .hero-eyebrow { font-size: 0.85rem; margin-bottom: 16px; }
  .hero-body { font-size: 0.92rem; margin-bottom: 18px; }
  .start-buzz { width: 95px; height: 95px; font-size: 1.1rem; }
  .start-buzz::before { border-width: 22px 12px 0 0; bottom: -20px; left: 14px; }
  .start-buzz::after  { border-width: 17px 9px 0 0;  bottom: -15px; left: 17px; }
}

/* Image logo (header) — official Media Barr PNG --------------------------*/
.site-header .logo-img {
  display: inline-flex !important;
  align-items: center;
  text-decoration: none;
  padding: 0;
  margin: 0;
  line-height: 0;
  max-width: none;
}
.site-header .logo-img img {
  height: 120px !important;
  width: auto !important;
  max-height: 120px !important;
  max-width: none !important;
  display: block;
  object-fit: contain;
}
@media (max-width: 920px) {
  .site-header .logo-img img { height: 96px !important; max-height: 96px !important; }
}
@media (max-width: 600px) {
  .site-header .logo-img img { height: 76px !important; max-height: 76px !important; }
}
/* Tighter header padding so the logo fits cleanly */
.site-header .nav-wrap { padding: 8px 24px; }

/* Target logo (header) ----------------------------------------------------*/
.logo-target {
  display: flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
}
.logo-target-svg {
  width: 44px;
  height: 44px;
  flex-shrink: 0;
}
.logo-target .logo-text {
  display: flex;
  flex-direction: column;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 1.45rem;
  color: var(--navy);
  line-height: 1;
  letter-spacing: -0.01em;
}
.logo-target .logo-text small {
  font-family: var(--font-sans);
  font-style: normal;
  font-size: 0.6rem;
  letter-spacing: 0.28em;
  color: var(--pink);
  font-weight: 600;
  margin-top: 6px;
}
@media (max-width: 600px) {
  .logo-target-svg { width: 36px; height: 36px; }
  .logo-target .logo-text { font-size: 1.2rem; }
  .logo-target .logo-text small { font-size: 0.55rem; letter-spacing: 0.22em; }
}

/* Hero ---------------------------------------------------------------------*/
.hero {
  position: relative;
  padding: 120px 0 100px;
  background: linear-gradient(135deg, #FFF0F5 0%, #FAFAFA 60%, #FFF 100%);
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute;
  top: -200px;
  right: -150px;
  width: 500px;
  height: 500px;
  background: radial-gradient(circle, rgba(230, 59, 122, 0.18), transparent 70%);
  border-radius: 50%;
  z-index: 0;
}
.hero::after {
  content: '';
  position: absolute;
  bottom: -100px;
  left: -100px;
  width: 350px;
  height: 350px;
  background: radial-gradient(circle, rgba(26, 34, 56, 0.08), transparent 70%);
  border-radius: 50%;
  z-index: 0;
}
.hero-inner { position: relative; z-index: 1; max-width: 880px; margin: 0 auto; text-align: center; padding: 0 24px; }
.hero h1 { font-size: clamp(2.75rem, 6vw, 5rem); margin-bottom: 24px; }
.hero h1 em { color: var(--pink); font-style: italic; }
.hero .lead { max-width: 640px; margin: 0 auto 36px; }
.hero-actions { display: inline-flex; gap: 16px; flex-wrap: wrap; justify-content: center; }

.page-hero {
  background: linear-gradient(180deg, var(--pink-soft) 0%, var(--white) 100%);
  padding: 100px 0 80px;
  text-align: center;
}
.page-hero .eyebrow { color: var(--pink); }
.page-hero h1 { font-size: clamp(2.25rem, 4.5vw, 3.75rem); margin-bottom: 18px; }
.page-hero .lead { max-width: 680px; margin: 0 auto; }

/* Cards --------------------------------------------------------------------*/
.card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 36px 32px;
  transition: all var(--transition);
}
.card:hover { transform: translateY(-4px); border-color: var(--pink-tint); box-shadow: var(--shadow-md); }
.card .icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 14px;
  background: var(--pink-soft);
  color: var(--pink);
  margin-bottom: 20px;
  font-size: 1.5rem;
}
.card h3 { font-family: var(--font-sans); font-weight: 700; font-size: 1.25rem; margin-bottom: 12px; }
.card p { color: var(--gray); font-size: 0.97rem; margin-bottom: 18px; }
.card .btn-ghost { font-size: 0.9rem; }

/* Pop Art image-led service card (homepage) ------------------------------*/
.pop-card {
  display: flex;
  flex-direction: column;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  text-decoration: none;
  transition: all var(--transition);
  color: inherit;
}
.pop-card:hover {
  transform: translateY(-6px);
  border-color: var(--pink);
  box-shadow: 0 18px 40px rgba(230, 59, 122, 0.15);
}
.pop-card .pop-img {
  aspect-ratio: 1 / 1;
  background-size: cover;
  background-position: center;
  background-color: var(--pink);
  transition: transform 0.5s ease;
}
.pop-card:hover .pop-img { transform: scale(1.04); }
.pop-card .pop-body {
  padding: 24px 26px 28px;
  display: flex;
  flex-direction: column;
  flex-grow: 1;
}
.pop-card .pop-body h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1.2rem;
  margin-bottom: 8px;
  color: var(--navy);
}
.pop-card .pop-body p {
  color: var(--gray);
  font-size: 0.94rem;
  flex-grow: 1;
  margin-bottom: 14px;
}
.pop-card .link {
  color: var(--pink);
  font-weight: 600;
  font-size: 0.9rem;
}

/* Fallback Pop Art tiles for services without an image yet */
.pop-img-fallback {
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  background-image:
    radial-gradient(circle at 25% 30%, rgba(255,255,255,0.18) 0, transparent 35%),
    radial-gradient(circle at 75% 70%, rgba(0,0,0,0.12) 0, transparent 40%);
}
.fallback-video { background-color: #E63B7A; }
.fallback-web   { background-color: #1A2238; }
.fallback-brand { background-color: #C72D67; }
.fallback-event { background-color: #2D3142; }
.pop-img-fallback .fallback-num {
  font-family: var(--font-serif);
  font-size: 5rem;
  color: rgba(255,255,255,0.85);
  line-height: 1;
  text-shadow: 0 2px 0 rgba(0,0,0,0.1);
}

.service-card {
  position: relative;
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 40px 32px;
  transition: all var(--transition);
  display: flex;
  flex-direction: column;
}
.service-card::before {
  content: '';
  position: absolute;
  top: 0; left: 0;
  width: 100%;
  height: 4px;
  background: var(--pink);
  border-radius: var(--radius-lg) var(--radius-lg) 0 0;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--transition);
}
.service-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-md); }
.service-card:hover::before { transform: scaleX(1); }
.service-card .num {
  font-family: var(--font-serif);
  font-size: 2.25rem;
  color: var(--pink);
  line-height: 1;
  margin-bottom: 16px;
}
.service-card h3 { font-family: var(--font-sans); font-weight: 700; font-size: 1.35rem; }
.service-card p { color: var(--gray); flex-grow: 1; }
.service-card .link { margin-top: 20px; color: var(--pink); font-weight: 600; font-size: 0.92rem; }

/* Stats --------------------------------------------------------------------*/
.stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 32px; text-align: center; }
.stat-num {
  font-family: var(--font-serif);
  font-size: clamp(2.5rem, 4vw, 3.5rem);
  color: var(--pink);
  line-height: 1;
  margin-bottom: 8px;
}
.stat-label { font-size: 0.92rem; color: var(--gray); letter-spacing: 0.04em; }

/* Two-column feature ------------------------------------------------------*/
.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
@media (max-width: 860px) { .two-col { grid-template-columns: 1fr; gap: 48px; } }
.two-col .visual {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/5;
  background: linear-gradient(135deg, var(--pink) 0%, #F8B5D0 100%);
  box-shadow: var(--shadow-lg);
}
/* When .visual is image-led, swap the gradient for the inline background-image */
.two-col .visual.visual-img {
  background-color: var(--pink);
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
}
.two-col .visual.navy {
  background: linear-gradient(135deg, var(--navy) 0%, #4A5470 100%);
}

/* Ascending data chart inside the navy visual */
.chart-visual { position: relative; }
.chart-visual .chart-line {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  z-index: 1;
  padding: 8%;
}
/* Initial state — line hidden, dots hidden. Stays this way until scrolled into view. */
.chart-visual .chart-line polyline {
  stroke-dasharray: 1000;
  stroke-dashoffset: 1000;
  transition: none;
}
.chart-visual .chart-line circle {
  opacity: 0;
  transition: none;
}
/* When the chart scrolls into view, JS adds .is-visible — line draws + dots fade in slowly */
.chart-visual.is-visible .chart-line polyline {
  animation: chart-draw 4.5s ease-out forwards;
}
.chart-visual.is-visible .chart-line circle {
  animation: chart-fade 0.5s ease-out forwards;
}
.chart-visual.is-visible .chart-line circle:nth-of-type(2)  { animation-delay: 1.0s; }
.chart-visual.is-visible .chart-line circle:nth-of-type(3)  { animation-delay: 1.6s; }
.chart-visual.is-visible .chart-line circle:nth-of-type(4)  { animation-delay: 2.2s; }
.chart-visual.is-visible .chart-line circle:nth-of-type(5)  { animation-delay: 2.9s; }
.chart-visual.is-visible .chart-line circle:nth-of-type(6)  { animation-delay: 3.6s; }
.chart-visual.is-visible .chart-line circle:nth-of-type(7),
.chart-visual.is-visible .chart-line circle:nth-of-type(8),
.chart-visual.is-visible .chart-line circle:nth-of-type(9),
.chart-visual.is-visible .chart-line circle:nth-of-type(10) {
  animation-delay: 4.4s;
  animation-duration: 0.8s;
}
.chart-visual.is-visible .chart-line circle:nth-of-type(11),
.chart-visual.is-visible .chart-line circle:nth-of-type(12) {
  animation-delay: 5.0s;
}
@keyframes chart-draw {
  to { stroke-dashoffset: 0; }
}
@keyframes chart-fade {
  to { opacity: 1; }
}
/* Make sure the badge sits on top */
.chart-visual .badge { z-index: 2; }
.two-col .visual::after {
  content: '';
  position: absolute;
  inset: 0;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='60' height='60' viewBox='0 0 60 60'%3E%3Cg fill='none' stroke='%23ffffff' stroke-opacity='0.08'%3E%3Cpath d='M0 30h60M30 0v60'/%3E%3C/g%3E%3C/svg%3E");
}
.two-col .visual .badge {
  position: absolute;
  bottom: 24px;
  left: 24px;
  background: rgba(255, 255, 255, 0.95);
  padding: 18px 24px;
  border-radius: var(--radius);
  z-index: 2;
}
.two-col .visual .badge strong {
  font-family: var(--font-serif);
  color: var(--pink);
  font-size: 1.5rem;
  display: block;
  line-height: 1;
}
.two-col .visual .badge span { font-size: 0.82rem; color: var(--gray); }

/* Lists --------------------------------------------------------------------*/
.feature-list { list-style: none; padding: 0; margin: 0; }
.feature-list li {
  padding: 14px 0 14px 36px;
  position: relative;
  border-bottom: 1px solid var(--border);
}
.feature-list li:last-child { border-bottom: none; }
.feature-list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  top: 14px;
  width: 24px;
  height: 24px;
  background: var(--pink);
  color: var(--white);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.75rem;
  font-weight: 700;
}
.feature-list strong { color: var(--navy); display: block; font-size: 1.02rem; margin-bottom: 2px; }
.feature-list span { color: var(--gray); font-size: 0.93rem; }

/* Process timeline ---------------------------------------------------------*/
.process-grid { counter-reset: step; }
.process-step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 32px;
  padding: 36px 0;
  border-bottom: 1px solid var(--border);
}
.process-step:last-child { border-bottom: none; }
.process-step .step-num {
  font-family: var(--font-serif);
  font-size: 3rem;
  color: var(--pink);
  line-height: 1;
}
.process-step h3 { font-family: var(--font-sans); font-weight: 700; font-size: 1.4rem; margin-bottom: 8px; }
.process-step p { color: var(--gray); margin-bottom: 0; }

/* Testimonials -------------------------------------------------------------*/
.quote {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 40px 36px;
  position: relative;
}
.quote::before {
  content: '"';
  position: absolute;
  top: 18px;
  left: 28px;
  font-family: var(--font-serif);
  font-size: 5rem;
  color: var(--pink);
  line-height: 0.6;
}

/* Horizontal scrollable testimonials carousel ----------------------------*/
.quote-scroller {
  position: relative;
  overflow-x: auto;
  overflow-y: hidden;
  scroll-snap-type: x mandatory;
  -webkit-overflow-scrolling: touch;
  margin: 0 -24px;          /* break out of container padding so cards reach edges */
  padding: 6px 24px 24px;
  scrollbar-width: thin;
  scrollbar-color: var(--pink) transparent;
}
.quote-scroller::-webkit-scrollbar { height: 8px; }
.quote-scroller::-webkit-scrollbar-track { background: transparent; }
.quote-scroller::-webkit-scrollbar-thumb { background: var(--pink); border-radius: 8px; }
.quote-scroller::-webkit-scrollbar-thumb:hover { background: var(--pink-dark); }

.quote-track {
  display: flex;
  gap: 28px;
  width: max-content;
}
.quote-track > .quote {
  flex: 0 0 360px;          /* sized to fit 3 cards across on a 1200px container */
  scroll-snap-align: start;
  margin: 0;
  padding-top: 56px;        /* room for the quote mark up top */
  display: flex;
  flex-direction: column;
}
.quote-track > .quote p { flex: 1; }
@media (max-width: 1100px) {
  .quote-track > .quote { flex: 0 0 320px; }
}
@media (max-width: 900px) {
  .quote-track > .quote { flex: 0 0 78vw; padding-top: 48px; }
}

.scroller-hint {
  text-align: center;
  font-family: var(--font-sans);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray-light);
  margin: 18px 0 0;
}

.quote p {
  font-family: var(--font-serif);
  font-size: 1.18rem;
  line-height: 1.5;
  color: var(--navy);
  margin-bottom: 24px;
}
.quote .attribution { display: flex; align-items: center; gap: 14px; }
.quote .avatar {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--pink), var(--pink-dark));
  color: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-serif);
  font-size: 1.2rem;
}
.quote .name { font-weight: 600; color: var(--navy); font-size: 0.95rem; line-height: 1.2; display: block; }
.quote .role { font-size: 0.85rem; color: var(--gray); }

/* CTA banner --------------------------------------------------------------*/
.cta-banner {
  background: linear-gradient(135deg, var(--navy) 0%, #2D3760 100%);
  color: var(--white);
  border-radius: var(--radius-lg);
  padding: 64px 48px;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-banner::before {
  content: '';
  position: absolute;
  top: -100px;
  right: -100px;
  width: 350px;
  height: 350px;
  background: radial-gradient(circle, rgba(230, 59, 122, 0.35), transparent 70%);
  border-radius: 50%;
}
.cta-banner h2 { color: var(--white); position: relative; }
.cta-banner p { position: relative; max-width: 540px; margin: 0 auto 28px; color: rgba(255, 255, 255, 0.85); }
.cta-banner .btn { position: relative; }

/* Forms --------------------------------------------------------------------*/
.form-grid { display: grid; gap: 20px; max-width: 640px; margin: 0 auto; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
@media (max-width: 600px) { .form-row { grid-template-columns: 1fr; } }
.form-field label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--navy);
  margin-bottom: 8px;
  letter-spacing: 0.02em;
}
.form-field input,
.form-field select,
.form-field textarea {
  width: 100%;
  padding: 14px 16px;
  font-family: var(--font-sans);
  font-size: 1rem;
  color: var(--charcoal);
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  transition: var(--transition);
}
.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  outline: none;
  border-color: var(--pink);
  box-shadow: 0 0 0 4px rgba(230, 59, 122, 0.12);
}
.form-field textarea { min-height: 140px; resize: vertical; }

/* FAQ ---------------------------------------------------------------------*/
.faq-item {
  border-bottom: 1px solid var(--border);
}
.faq-item summary {
  cursor: pointer;
  list-style: none;
  padding: 24px 40px 24px 0;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 1.1rem;
  color: var(--navy);
  position: relative;
  transition: var(--transition);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-size: 1.6rem;
  color: var(--pink);
  font-weight: 300;
  transition: var(--transition);
}
.faq-item[open] summary::after { content: '−'; }
.faq-item summary:hover { color: var(--pink); }
.faq-item .answer { padding: 0 0 24px; color: var(--gray); }

/* Portfolio / Work --------------------------------------------------------*/
.work-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 28px;
}
.work-card {
  position: relative;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 4/3;
  cursor: pointer;
  background: var(--charcoal);
}
.work-card .thumb {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center;
  transition: transform 0.5s ease;
}
.work-card::after {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 40%, rgba(26, 34, 56, 0.85) 100%);
  z-index: 1;
}
.work-card:hover .thumb { transform: scale(1.05); }
.work-card .meta {
  position: absolute;
  bottom: 24px;
  left: 24px;
  right: 24px;
  z-index: 2;
  color: var(--white);
}
.work-card .tag {
  display: inline-block;
  background: var(--pink);
  color: var(--white);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 10px;
}
.work-card h3 {
  color: var(--white);
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1.25rem;
  margin-bottom: 4px;
}
.work-card .summary { font-size: 0.88rem; opacity: 0.85; margin: 0; }

/* Pillar gradients for thumb fallbacks (legacy - kept for compatibility) */
.thumb-1 { background: linear-gradient(135deg, #E63B7A, #FF8FA3); }
.thumb-2 { background: linear-gradient(135deg, #1A2238, #4A5470); }
.thumb-3 { background: linear-gradient(135deg, #C72D67, #E63B7A); }
.thumb-4 { background: linear-gradient(135deg, #2D3142, #6B7280); }
.thumb-5 { background: linear-gradient(135deg, #FF8FA3, #FCE4EC); }
.thumb-6 { background: linear-gradient(135deg, #4A5470, #E63B7A); }

/* ====== Custom Pop Art thumbnails (brand pink + teal + yellow + navy) ====== */
.thumb-art { position: relative; overflow: hidden; }
.thumb-art svg { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }

/* Each topic gets its own background color combo + SVG art */
.thumb-tiktok    { background: #F65496; }
.thumb-roas      { background: #20C0D0; }
.thumb-audit     { background: #1A2238; }
.thumb-about     { background: #FFD93D; }
.thumb-event     { background: #F65496; }
.thumb-editor    { background: #20C0D0; }

/* Blog --------------------------------------------------------------------*/
.post-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  transition: all var(--transition);
  display: flex;
  flex-direction: column;
}
.post-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-md); }
.post-card .thumb { aspect-ratio: 16/9; }
.post-card .body { padding: 28px; flex-grow: 1; display: flex; flex-direction: column; }
.post-card .post-meta {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--pink);
  font-weight: 600;
  margin-bottom: 10px;
}
.post-card h3 { font-family: var(--font-sans); font-weight: 700; font-size: 1.2rem; line-height: 1.3; margin-bottom: 10px; }
.post-card p { color: var(--gray); font-size: 0.95rem; flex-grow: 1; }
.post-card .read-more { color: var(--pink); font-weight: 600; font-size: 0.9rem; margin-top: 12px; }

/* Logos / Trust bar --------------------------------------------------------*/
.logo-bar {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 48px;
  opacity: 0.65;
}
.logo-bar span {
  font-family: var(--font-serif);
  font-size: 1.4rem;
  color: var(--gray);
  letter-spacing: -0.01em;
}

/* Ticker-tape style continuous scroll for the trust bar -------------------*/
.logo-ticker {
  position: relative;
  overflow: hidden;
  width: 100%;
  /* Soft fade on the left/right edges so brands fade in/out smoothly */
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 80px, #000 calc(100% - 80px), transparent 100%);
          mask-image: linear-gradient(90deg, transparent 0, #000 80px, #000 calc(100% - 80px), transparent 100%);
}
.logo-ticker .ticker-track {
  display: flex;
  gap: 64px;
  width: max-content;
  align-items: center;
  padding: 8px 0;
  animation: ticker-scroll 90s linear infinite;
  will-change: transform;
}
.logo-ticker:hover .ticker-track { animation-play-state: paused; }
.logo-ticker .ticker-track span {
  font-family: var(--font-serif);
  font-size: 1.5rem;
  color: var(--gray);
  letter-spacing: -0.01em;
  flex-shrink: 0;
  white-space: nowrap;
  transition: color 0.25s ease;
}
.logo-ticker .ticker-track span:hover { color: var(--pink); }

@keyframes ticker-scroll {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

@media (max-width: 600px) {
  .logo-ticker .ticker-track { gap: 40px; animation-duration: 70s; }
  .logo-ticker .ticker-track span { font-size: 1.25rem; }
}

/* Respect users who prefer reduced motion */
@media (prefers-reduced-motion: reduce) {
  .logo-ticker .ticker-track { animation: none; }
}
/* Real client logo images in the trust bar */
.logo-bar-img { gap: 56px; opacity: 1; flex-wrap: wrap; }
.logo-bar-img img {
  height: 80px;
  width: auto;
  object-fit: contain;
  filter: grayscale(100%);
  opacity: 0.75;
  transition: all var(--transition);
}
.logo-bar-img img:hover {
  filter: grayscale(0%);
  opacity: 1;
}
@media (max-width: 600px) {
  .logo-bar-img { gap: 32px; }
  .logo-bar-img img { height: 60px; }
}

/* Article page styles -----------------------------------------------------*/
.article-hero {
  background: linear-gradient(180deg, var(--pink-soft) 0%, var(--white) 100%);
  padding: 80px 0 56px;
}
.article-hero .container-narrow { text-align: center; }
.article-hero .article-category {
  display: inline-block;
  background: var(--pink);
  color: var(--white);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  padding: 6px 14px;
  border-radius: 999px;
  margin-bottom: 24px;
}
.article-hero h1 {
  font-size: clamp(2rem, 4.5vw, 3.5rem);
  margin-bottom: 24px;
  max-width: 800px;
  margin-left: auto;
  margin-right: auto;
  line-height: 1.15;
}
.article-hero .byline {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  font-size: 0.92rem;
  color: var(--gray);
  margin-top: 28px;
}
.article-hero .byline .author-pic {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--pink), var(--pink-dark));
  color: var(--white);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-serif);
  font-size: 1.1rem;
}
.article-hero .byline .by-meta strong { color: var(--navy); display: block; line-height: 1.2; }
.article-hero .byline .by-meta span { font-size: 0.82rem; }

.article-feature-img {
  max-width: 880px;
  margin: 0 auto 48px;
  padding: 0 24px;
}
.article-feature-img img {
  width: 100%;
  border-radius: var(--radius-lg);
  box-shadow: var(--shadow-md);
  display: block;
}

.article-body {
  max-width: 720px;
  margin: 0 auto;
  padding: 0 24px 80px;
  font-size: 1.13rem;
  line-height: 1.75;
  color: var(--charcoal);
}
.article-body > .lead-para {
  font-size: 1.32rem;
  line-height: 1.55;
  color: var(--navy);
  font-weight: 500;
  margin-bottom: 36px;
}
.article-body h2 {
  font-family: var(--font-sans);
  font-weight: 800;
  font-size: 1.6rem;
  color: var(--navy);
  margin-top: 56px;
  margin-bottom: 18px;
  letter-spacing: -0.01em;
}
.article-body h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1.2rem;
  color: var(--navy);
  margin-top: 36px;
  margin-bottom: 12px;
}
.article-body p { margin-bottom: 22px; }
.article-body strong { color: var(--navy); }
.article-body a {
  color: var(--pink-dark);
  border-bottom: 1.5px solid var(--pink-tint);
  transition: var(--transition);
}
.article-body a:hover { color: var(--pink); border-bottom-color: var(--pink); }
.article-body ul, .article-body ol {
  margin: 0 0 24px;
  padding-left: 24px;
}
.article-body li { margin-bottom: 10px; }
.article-body blockquote {
  margin: 36px 0;
  padding: 24px 28px;
  border-left: 4px solid var(--pink);
  background: var(--pink-soft);
  font-family: var(--font-serif);
  font-size: 1.4rem;
  line-height: 1.4;
  color: var(--navy);
}
.article-body blockquote p:last-child { margin: 0; }
.article-body .callout {
  background: var(--bg-light);
  border-radius: var(--radius);
  padding: 24px 28px;
  margin: 36px 0;
  border-left: 4px solid var(--navy);
}
.article-body .callout strong { display: block; margin-bottom: 8px; color: var(--pink); font-size: 0.85rem; letter-spacing: 0.08em; text-transform: uppercase; }
.article-body hr { border: 0; border-top: 1px solid var(--border); margin: 48px 0; }

.article-footer-bio {
  max-width: 720px;
  margin: 0 auto;
  padding: 36px 24px;
  border-top: 1px solid var(--border);
  display: flex;
  gap: 20px;
  align-items: center;
}
.article-footer-bio .author-pic {
  width: 64px; height: 64px; flex-shrink: 0;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--pink), var(--pink-dark));
  color: var(--white);
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-serif); font-size: 1.6rem;
}
.article-footer-bio .author-info strong { display: block; color: var(--navy); font-size: 1.05rem; }
.article-footer-bio .author-info p { color: var(--gray); font-size: 0.95rem; margin: 4px 0 0; }

.related-articles {
  max-width: var(--container);
  margin: 0 auto;
  padding: 64px 24px;
}
.related-articles h3 {
  font-family: var(--font-sans);
  font-weight: 700;
  font-size: 1rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: 32px;
  text-align: center;
}

/* Footer ------------------------------------------------------------------*/
.site-footer {
  background: var(--navy);
  color: rgba(255, 255, 255, 0.75);
  padding: 80px 0 32px;
  font-size: 0.92rem;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: 48px;
  margin-bottom: 56px;
}
@media (max-width: 760px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 460px) { .footer-grid { grid-template-columns: 1fr; } }
.footer-grid h4 {
  font-family: var(--font-sans);
  font-weight: 700;
  color: var(--white);
  font-size: 0.85rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.footer-grid a {
  display: block;
  color: rgba(255, 255, 255, 0.7);
  padding: 6px 0;
  font-size: 0.92rem;
}
.footer-grid a:hover { color: var(--pink); }
.footer-brand .logo { color: var(--white); font-size: 1.8rem; margin-bottom: 14px; }
/* Footer logo — uses the official white-script version (logo-white.png) */
.footer-brand .footer-logo { padding: 0; line-height: 0; margin-bottom: 18px; display: inline-block; }
.footer-brand .footer-logo img {
  height: 110px;
  width: auto;
  display: block;
}
@media (max-width: 600px) {
  .footer-brand .footer-logo img { height: 88px; }
}
.footer-brand p { color: rgba(255, 255, 255, 0.65); max-width: 320px; }
.socials { display: flex; gap: 12px; margin-top: 18px; }
.socials a {
  width: 38px;
  height: 38px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: 50%;
  font-size: 0.85rem;
  padding: 0;
  transition: var(--transition);
}
.socials a:hover { background: var(--pink); border-color: var(--pink); color: var(--white); transform: translateY(-2px); }
.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  padding-top: 32px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.55);
}

/* Mobile -------------------------------------------------------------------*/
@media (max-width: 920px) {
  .nav-toggle { display: block; z-index: 101; }
  .main-nav {
    position: fixed;
    top: 0;
    right: -100%;
    width: 80%;
    max-width: 360px;
    height: 100vh;
    background: var(--white);
    flex-direction: column;
    align-items: stretch;
    padding: 100px 24px 24px;
    box-shadow: var(--shadow-lg);
    transition: right 0.3s ease;
    overflow-y: auto;
  }
  .main-nav.open { right: 0; }
  .main-nav a { padding: 14px 16px; font-size: 1rem; border-bottom: 1px solid var(--border); border-radius: 0; }
  .main-nav .btn { margin-top: 16px; justify-content: center; }
  .dropdown {
    position: static;
    opacity: 1;
    visibility: visible;
    transform: none;
    box-shadow: none;
    padding: 0 0 0 16px;
    background: transparent;
  }
  .nav-toggle.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .nav-toggle.open span:nth-child(2) { opacity: 0; }
  .nav-toggle.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .section { padding: 64px 0; }
  .hero { padding: 80px 0 64px; }
}

/* ===========================================================================
   MOBILE IMPROVEMENTS — comprehensive responsive polish
   ========================================================================== */

/* Prevent horizontal scroll caused by oversized hero target on small screens */
html, body { overflow-x: hidden; }

/* iOS Safari: prevent input zoom on focus by forcing 16px minimum */
input, textarea, select { font-size: max(16px, 1rem); }

/* Ensure all primary buttons hit Apple's 44px touch target minimum */
.btn { min-height: 44px; }
.nav-toggle { min-width: 44px; min-height: 44px; }

/* On touch devices, kill hover transforms that look weird without a mouse */
@media (hover: none) {
  .pop-card:hover { transform: none; box-shadow: var(--shadow-sm); border-color: var(--border); }
  .post-card:hover { transform: none; box-shadow: var(--shadow-sm); }
  .card:hover { transform: none; }
  .service-card:hover { transform: none; box-shadow: none; }
  .start-buzz:hover { transform: rotate(-8deg); }
  .start-buzz:hover .buzz-svg circle:first-of-type { animation: none; }
  .work-card:hover .thumb { transform: none; }
  .logo-ticker:hover .ticker-track { animation-play-state: running; }
}

/* Tighten section padding on tablet down */
@media (max-width: 768px) {
  .section { padding: 56px 0; }
  .section-tight { padding: 32px 0; }
  .page-hero { padding: 64px 0 48px; }
}

/* Hero target — refine for phones */
@media (max-width: 600px) {
  .hero-target { min-height: 480px; padding: 24px 0 60px; }
  .target-svg { width: 480px; max-width: 130%; }
  .hero-headline { font-size: clamp(2.3rem, 13vw, 4.2rem); top: 40%; line-height: 0.95; }
  .hero-target-copy { max-width: 200px; padding-top: 8px; }
  .hero-eyebrow { font-size: 0.95rem; margin-bottom: 14px; }
  .hero-body { font-size: 0.88rem; line-height: 1.4; margin-bottom: 18px; }
  .hero-target .hero-actions .btn { padding: 11px 18px; font-size: 0.85rem; }
  .start-buzz { width: 100px; right: 3%; top: 62%; }
  .buzz-text { font-size: 1.05rem; margin-top: -6px; }
}

/* Container padding on very small screens */
@media (max-width: 480px) {
  .container, .container-narrow { padding: 0 18px; }
}

/* CTA banner — reduce padding on mobile so it doesn't feel oversized */
@media (max-width: 600px) {
  .cta-banner { padding: 40px 24px; border-radius: 12px; }
  .cta-banner h2 { font-size: 1.55rem; line-height: 1.2; margin-bottom: 12px; }
  .cta-banner p { font-size: 0.95rem; margin-bottom: 22px; }
}

/* Stats: 2x2 on mobile, larger gap so numbers don't crash into each other */
@media (max-width: 600px) {
  .stats { grid-template-columns: 1fr 1fr; gap: 32px 24px; }
  .stat-num { font-size: 2.4rem; }
  .stat-label { font-size: 0.78rem; }
}

/* Pop service card — slightly less square image, tighter body padding */
@media (max-width: 600px) {
  .pop-card .pop-img { aspect-ratio: 16/11; }
  .pop-card .pop-body { padding: 20px 22px 24px; }
  .pop-card .pop-body h3 { font-size: 1.1rem; margin-bottom: 6px; }
  .pop-card .pop-body p { font-size: 0.9rem; margin-bottom: 12px; }
}

/* Two-column visual smaller aspect on mobile so it doesn't dominate */
@media (max-width: 600px) {
  .two-col { gap: 32px; }
  .two-col .visual { aspect-ratio: 1/1; }
}

/* Process step — tighten on mobile */
@media (max-width: 600px) {
  .process-step { grid-template-columns: 60px 1fr; gap: 18px; padding: 24px 0; }
  .process-step .step-num { font-size: 2.2rem; }
  .process-step h3 { font-size: 1.15rem; }
}

/* FAQ item — smaller summary on mobile */
@media (max-width: 600px) {
  .faq-item summary { font-size: 1rem; padding: 18px 36px 18px 0; }
  .faq-item summary::after { font-size: 1.4rem; }
  .faq-item .answer { font-size: 0.95rem; padding-bottom: 20px; }
}

/* Article page: comfortable mobile reading */
@media (max-width: 600px) {
  .article-hero { padding: 48px 0 32px; }
  .article-hero h1 { font-size: 1.75rem; line-height: 1.2; }
  .article-hero .lead { font-size: 1rem; }
  .article-hero .article-category { font-size: 0.65rem; padding: 5px 12px; }
  .article-feature-img { padding: 0 16px; margin-bottom: 32px; }
  .article-feature-img img { border-radius: 10px; }
  .article-body { padding: 0 20px 56px; font-size: 1.02rem; line-height: 1.7; }
  .article-body > .lead-para { font-size: 1.15rem; line-height: 1.45; }
  .article-body h2 { font-size: 1.32rem; margin-top: 40px; }
  .article-body h3 { font-size: 1.1rem; margin-top: 28px; }
  .article-body blockquote { padding: 18px 20px; font-size: 1.1rem; margin: 28px 0; }
  .article-body .callout { padding: 18px 20px; margin: 28px 0; }
  .article-footer-bio { flex-direction: column; align-items: flex-start; gap: 14px; padding: 28px 20px; }
  .related-articles { padding: 48px 20px; }
}

/* Header — tighter padding on mobile so logo + hamburger fit */
@media (max-width: 600px) {
  .site-header .nav-wrap { padding: 6px 16px; }
}

/* Mobile nav drawer: ensure it scrolls if menu is taller than viewport */
@media (max-width: 920px) {
  .main-nav { padding-bottom: 40px; }
  .has-dropdown > a { padding-bottom: 6px; font-weight: 600; }
}

/* Hero buttons stack tightly on mobile */
@media (max-width: 480px) {
  .hero-target .hero-actions { gap: 8px; flex-direction: column; align-items: flex-start; }
  .hero-target .hero-actions .btn { width: auto; }
}

/* Footer brand on mobile — center content */
@media (max-width: 460px) {
  .footer-brand { text-align: center; }
  .footer-brand p { margin-left: auto; margin-right: auto; }
  .socials { justify-content: center; }
  .footer-brand .footer-logo { margin-left: auto; margin-right: auto; }
}

/* Logo bar text fallback — smaller on mobile */
@media (max-width: 600px) {
  .logo-bar { gap: 24px; }
  .logo-bar span { font-size: 1.05rem; }
}

/* Utility ------------------------------------------------------------------*/
.divider { width: 60px; height: 3px; background: var(--pink); margin: 0 auto 32px; border-radius: 2px; }
.divider-left { margin: 0 0 32px; }
.mt-0 { margin-top: 0; } .mt-1 { margin-top: 8px; } .mt-2 { margin-top: 16px; } .mt-3 { margin-top: 24px; } .mt-4 { margin-top: 32px; }
.mb-0 { margin-bottom: 0; } .mb-2 { margin-bottom: 16px; } .mb-4 { margin-bottom: 32px; }
.max-w-700 { max-width: 700px; margin-left: auto; margin-right: auto; }

/* Case Study Pages ---------------------------------------------------------*/
.case-hero {
  background: var(--pink-soft);
  padding: 80px 0 56px;
}
.case-hero .eyebrow { color: var(--pink-dark); }
.case-hero h1 { margin-bottom: 12px; }
.case-hero .lead { max-width: 720px; }
.case-hero-image {
  margin-top: 40px;
  border-radius: var(--radius-lg);
  overflow: hidden;
  aspect-ratio: 16/9;
  background: var(--bg-light) center/cover no-repeat;
  box-shadow: var(--shadow-lg);
}
.case-services-list {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
  gap: 16px;
  list-style: none;
  padding: 0;
  margin: 32px 0 0;
}
.case-services-list li {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 16px 20px;
  font-weight: 500;
}
.case-services-list li strong {
  display: block;
  color: var(--pink-dark);
  font-size: 0.78rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  margin-bottom: 4px;
}
.case-gallery {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
  gap: 16px;
}
.case-gallery .gallery-item {
  position: relative;
  aspect-ratio: 4/3;
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--bg-light);
  box-shadow: var(--shadow-sm);
}
.case-gallery .gallery-item.tall { aspect-ratio: 3/4; }
.case-gallery .gallery-item.wide { aspect-ratio: 16/9; grid-column: span 2; }
.case-gallery .gallery-item img,
.case-gallery .gallery-item .gallery-bg {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.case-gallery .gallery-item .gallery-bg {
  background-size: cover;
  background-position: center;
}
.case-gallery .gallery-item .caption {
  position: absolute;
  bottom: 0; left: 0; right: 0;
  padding: 14px 16px;
  background: linear-gradient(to top, rgba(0,0,0,0.75), transparent);
  color: var(--white);
  font-size: 0.82rem;
  font-weight: 500;
}
.case-gallery .gallery-placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  background: linear-gradient(135deg, var(--pink-tint), var(--pink-soft));
  color: var(--pink-dark);
  font-size: 0.85rem;
  font-weight: 500;
  text-align: center;
  padding: 16px;
}
@media (max-width: 600px) {
  .case-gallery .gallery-item.wide { grid-column: span 1; aspect-ratio: 4/3; }
}
.case-back-link {
  display: inline-block;
  margin-bottom: 16px;
  font-size: 0.85rem;
  color: var(--gray);
}
.case-back-link:hover { color: var(--pink-dark); }

/* Editorial section on work.html ------------------------------------------*/
.editorial-intro {
  max-width: 760px;
  margin: 0 auto 56px;
  text-align: center;
}
.editorial-intro p {
  font-size: 1.08rem;
  line-height: 1.7;
  color: var(--charcoal);
}
.editorial-credits {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px 48px;
  border-top: 1px solid var(--border);
  padding-top: 32px;
}
.editorial-credits li {
  display: flex;
  align-items: baseline;
  gap: 12px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--border);
  flex-wrap: wrap;
}
.editorial-credits .pub {
  font-family: var(--font-serif);
  font-size: 1.15rem;
  color: var(--navy);
  font-weight: 400;
}
.editorial-credits .role {
  font-size: 0.92rem;
  color: var(--gray);
  margin-left: auto;
  text-align: right;
}
.editorial-credits .launched-badge,
.editorial-credits .current-badge {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  padding: 3px 8px;
  border-radius: 999px;
  margin-left: 8px;
  vertical-align: middle;
}
.editorial-credits .launched-badge {
  background: var(--pink-tint);
  color: var(--pink-dark);
}
.editorial-credits .current-badge {
  background: var(--navy);
  color: var(--white);
}
@media (max-width: 700px) {
  .editorial-credits { grid-template-columns: 1fr; gap: 0; }
  .editorial-credits .role { margin-left: 0; text-align: left; width: 100%; }
}
.bylines-list {
  list-style: none;
  padding: 0;
  margin: 24px 0 0;
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  justify-content: center;
}
.bylines-list li {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 10px 16px;
  font-size: 0.92rem;
}
.bylines-list .pub { font-weight: 600; color: var(--navy); }
.bylines-list .role { color: var(--gray); margin-left: 6px; }

/* Client Logo Grid --------------------------------------------------------*/
.client-logos {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
  gap: 20px;
  margin-top: 8px;
}
.client-logo {
  aspect-ratio: 4/3;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 20px;
  background: var(--white);
  border-radius: var(--radius);
  box-shadow: 0 4px 14px rgba(246, 84, 150, 0.12);
  transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.client-logo img {
  max-width: 100%;
  max-height: 100%;
  filter: grayscale(1);
  opacity: 0.78;
  transition: filter 0.25s ease, opacity 0.25s ease;
}
.client-logo:hover {
  transform: translateY(-2px);
  box-shadow: 0 10px 24px rgba(246, 84, 150, 0.28);
}
.client-logo:hover img {
  filter: grayscale(0);
  opacity: 1;
}
.client-logo.placeholder {
  color: var(--gray-light);
  font-size: 0.78rem;
  font-weight: 500;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  background: var(--bg-light);
}
@media (max-width: 600px) {
  .client-logos { grid-template-columns: repeat(2, 1fr); gap: 14px; }
  .client-logo { padding: 14px; }
}